Okay okay, I know what your thinking. I keep talking about these social networks but "how do I set my page up?"
Step 1- Log on to http://www.facebook.com/login.php?m2w , this is the login screen. All the way at the bottom of the page it says "advertising" click that link.
Step 2- You should see a page that gives you some idea as to why your creating a page. If you want you can read both the overview tab and the case study tab. After your done reading you can a link in the text of the overview tab that says "facebook page" This is what you going to need to click. Yet again you will come to a page assuring you that making a page is a great idea. At the top right corner you can find a green button that says "create page"....click that. Then you will find your self with a few options, community page or official page. If this is for a business then choose the official page. The choices are self explanatory, but when it comes to the page name I suggest it would be named after your business so that fans and customers can easily find it. Now on to the creating!
Step 3- Now your going to have to get dirty and make the page jive with your business. Make sure that you have plenty of ways for the customer to contact you....e-mail is a must! Also your best bet for your profile picture is a business logo of your own. This assures that you are establishing a professional appearance. Next you will want to add some custom tabs to your page if needed but don't go crazy with the tabs because out will make the page less appealing to the eye. And we want people staying on your page not just clicking through. My suggestion after you have your page setup is to send it out to some close friends and ask what they think about it, If all is well then on to step 4.
Step 4- Add fans! I would start by inviting people who you have friended on you personal profile. If you don't have many friends then what are you waiting for this is a social network. Once you have established a nice fan base them its time to promote.
Step 5- Promote. The best ways to do this is through contest, giveaways,& discounts. An example of a good give away promotion is this- what ever your business offers is what your consumer wants. So find an item that you can afford to giveaway and offer it to the consumer.....but wait! There is a hitch, they must like the post to be entered to win the giveaway. Once they have entetered 3 will picked from the group. Now make a poll on your page with the 3 users and tell them they're friends must come to the page and like it, then vote for their favorite contestant. What rusts going to do is have them sending and posting links like crazy to win the votes. Your best bet would be to choose 3 with the most amount of friends and are the most active.
Tip: Post often and dont repeat things over and over. You will sound like a robot and robots are not social.
Check back soon for tips on managing you page and more, dont forget to follow to get all your updates on cutting edge small business advertising.
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